Connect with us


Polaris Bank Partners NCF on Land Restoration, Tree Planting



Polaris Bank Partners NCF on Land Restoration, Tree Planting



In pursuit of its Corporate Social Responsibilities (CSR), Polaris Bank Limited, is partnering the Nigeria Conservation Foundation (NCF), on land restoration through tree planting initiative.

The bank’s initiative, kicked off on Monday with a tree planting project at the Tai Solarin University of Education (TASUED), Ijagun, Ijebu Ode, Ogun State.

At the event held in front of the university’s council chamber, the institution’s Vice Chancellors, Prof. Olumide Banjo, represented by his deputy, Prof. Adekunle Adeogun, was full of praises for the bank’s support for the school.

Speaking at the event, the Polaris Bank Executive Director, Chris Ofikulu, said the tree planting initiative, was borne out of the institution’s commemoration of the World Environment Day in June 2024.

According to Ofikulu, the 2024 theme focuses on “Land Restoration, Desertification, and Drought Resilience,” which aligns with the United Nations Decade of Ecosystem Restoration (2021-2030).

He said: “In support of this, Polaris Bank has committed to sustainable practices and land restoration by planting trees nationwide in regions affected by erosion, such as Ogun State.

“It is noteworthy to mention that we are commencing this initiative with Ogun State.

“At Polaris Bank, sustainability is not just a catchphrase. It is our ethos. It is a journey in which we are committed to walk in with conviction.

“Our sustainability practices involve promoting responsible banking, empowering people and society, addressing environmental issues, and sustainable economic growth.

“We aim to ensure that every decision we make, from investments to operations, is guided by the Environmental, Social, and Governance (ESG) principles.

“Our choice of TASUED as the starting port for the bank’s tree planting project is borne out of our long-standing relationship with the University, which commenced with the erstwhile SKYE BANK in 2007.

“The relationship has today remained very cordial and mutually beneficial to both organizations.

“Today’s tree planting exercise at Tai Solarin University of Education in collaboration with the Nigerian Conservation Foundation (NCF) is a testament to our commitment to these sustainability principles.”

Ofikulu said the bank shares its dedication to encouraging sustainable economic growth and appreciating the importance of environmental preservation.

His words: “This project aligns perfectly with the World Environment Day, in addition to reducing carbon footprints and enhancing our natural ecosystem. It also aims to promote public awareness regarding the importance of environmental preservation.

“The benefits of our tree-planting initiative cannot be overemphasized.

It will contribute significantly to the restoration of degraded areas, the prevention of soil erosion, and the enhancement of overall environmental health.

“This tree-planting project signposts Polaris Bank’s way of giving back to the society through dedication to environmental stewardship and community well-being, promoting a greener future through Corporate Responsibility.”

While stating that the initiative would involve planting of 500 trees, Ofikulu, said 250 seedlings would be planted in the university while the remaining 250 would be planted in another part of the state that would be determined later.

Speaking at the event, the TASUED Vice Chancellor, Prof Oluwole Banjo, said Polaris Bank had contributed immensely to the development of the university.

The vice chancellor represented by his deputy, Prof Adekunle Adeogun, appealed to Polaris Bank to give more support for TASUED promising that the relationship shall be for mutual benefits.

In his address at the occasion, Ayodele Alamu, Senior Manager, Partnerships, NCF, said the whole essence of the initiative is to achieve afforestation and restore the forest cover in Nigeria.

Alamu said the vision of the NCF is to achieve at least 25% of forest cover in the country.

He said: “Today, deforestation is a big challenge such that our forest cover which used to be 30% years back is now in between 6 to 8% and the consequences of this is land degradation, erosion, among others

“However, efforts such as this tree-planting project being done in partnership with Polaris Bank and TASUED will really help to arrest this challenge and enhance sustainability of our environment.

“It is what everyone of us must get involved in to fight the climate change and the attendant negative consequences”.

Other dignitaries at the event were Mrs. Bukola Oluyadi, Group Head Customers Experience and Value Management, Rasheed Yusuf, Group Head, Ondo/Ekiti, Abiodun Daramola, Group Head Ogun/Oyo and Yemi Akinrelere, Head, Sustainability and Consumer Protection among others.


Continue Reading






The ‘Giant in you’ campaign of the FirstBank has again confirmed the common expression that ‘apple doesn’t fall far from the tree’ given the history of the financial brand and its legendary relevance to the growth of enterprises, within and outside Nigeria. 

In its usual creative conjecture, 13O-year-old FirstBank, has hit the airwaves and other media outlets with various visuals to articulate its new campaign ‘The Giant in You’.
Breaking down the central message, ‘there is a giant in you’ the campaign stylishly reminds the bank customer that ‘FirstBank Puts You First so you can’ before giving the match order, ‘Live the Giant-Life.

For a bank that settles for the big ‘elephant’, as logo and has remained strong for 130 years, worlds like giant, tall and strides, used in the various visuals are simply validations of its robustness,
endurance, doggedness and tall ambition. As part of the ways to convey the bank’s message to its array of patrons, SO&U, the creative agency behind the campaign cleverly selected its cast and  buildings, including FirstBank’s corporate headquarters, to reflect the bigness, the tallness and the boldness of the 130-year-old financial institution to rule the world as far as banking and business support are concerned.

Unraveling the ‘Giant’ strides…
Among other reasons, the new campaign must have been conceptualized to position FirstBank as a ‘giant’ and ‘future-ready’ institution that is dependable, innovative and proactive in supporting its customers and stakeholders win in the race to the future and be in a position to take advantage of the opportunities and possibilities of that emerging future.
Driven by the conviction that  consumers want to turn their big dreams into giant successes, the new campaign reminds the consumer that in today’s world of constant disruptions and integrated experiences, the customer needs a strong, stable and supportive partner, with the appropriate platforms, innovative solutions and networks to not only support their aspirations but also be responsive and adaptive enough to anticipate their needs and empower them to success.

Looking through the visuals and the television commercial, it’s easy to conclude that the campaign narrative is not about the brand but the customer. For instance, the creative path illustrates the world as it moves and changes at lightning speed, the customer is reminded that just like the world, everything within it is also changing, from economies to businesses and even opportunities.
“We recognise that to be in sync with the world will require a forward thinking and future ready mindset …and we have created the atmosphere, products and services to help our customers,” the bank stated.

To underscore ‘the big idea’ and the ‘bringing out the Giant in you’ theme, key visuals speak to the essence of the campaign and are accompanied with long and straight legs in a demonstrative form to take the purported giant step. Here the messages are passed under the following; ready to take giant strides?, strides into the future, let’s take giant strides together, stand tall, stand out, think giant solutions, among others.

Facts and figures…
Like Coca-Cola, the world number one brand, one other thing that has consistently worked for the FirstBank brand is that the promoters have never, for once allowed complacency to set in. The implication of this is that the bank is not only the oldest, but also one of the most digitally compliant banks.  Currently, First Bank stands tall via First Bank digital solutions, employs market-leading digital platforms and solution driven products and services. Besides, the use of AI and Robotic Process Automation (RPA) by the bank enables the financial brand to initiate 85 percent of its transactions via digital platforms leading to quick responses to customers’ needs and satisfaction. In this regard, FirstBank has been recognised by Interswitch as the first financial institution in Nigeria to achieve 100 million sustained monthly transactions in electronic payment and it has hit N1 trillion transactions through the FirstMonie Agent network.

Speaking during the unveiling of the new thematic brand campaign, Head, Brand and Stakeholder management at FirstBank, Yinka Ijabiyi, reiterated  that FirstBank came up with the new campaign because of its belief that there is a ‘giant’ in every customer, every employee and every stakeholder.
He said, “This campaign was informed by our belief that there is ‘giant’ in every stakeholder a giant dream, a giant possibility, a giant idea, a giant life and a giant future waiting to be birthed. Our commitment is therefore to provide all necessary business support, financial know-how and platforms to bring out the giant in every customer,”

Ijabiyi further pointed out that the campaign was conceptualised by the bank in a bid to show customers in its 130 years, that it has been supporting and creating giants and that it has no plan to stop anytime soon. He said the bank, in its celebration of its 130 years in business, came up with a campaign that speaks to the business essence of its brand which is making giants of its customers.
“We have always done it and the fact we have been around for such a long time means good to everybody as we have been supporting businesses, individuals and government in those years.
“We are making giants and there is no business that interacts with us that does not see the benefits in their business. We are making giants in our customers and we will not stop.

“We are the partner with tailored solutions for every customer, employee, and stakeholder. We have what it takes to turn dreams into giant successes. FirstBank’s services are designed to help customers “giant-size” their dreams, offering businesses the platforms and solutions needed to grow, innovate, and achieve remarkable success.”
Ijabiyi added that the array of products, solutions and services offered by FirstBank cannot be compared with any financial services in Nigeria.
For its customers, the bank said “We would enable, inspire and support you with our world of financial services to help you to giant-size your dreams and live your best life”. It also said it “would give businesses and business owners the right platforms and solutions they need to grow, initiate
and execute bold ideas.
Meanwhile, the creative agency behind the campaign has hinted to the media that the unveiled materials were mere ‘tip of the iceberg’ as efforts are ongoing to domesticate the same campaign in local languages to connect with customers across the major ethnic groups in Nigeria.

A peep into the past…
When the promoters said First Bank was “truly the first, many grudgingly agreed. But deep inside its competitors – the possible grudging camp – is the truth regarding the extreme distance the bank has given others in performance and people relevance of its operations! They knew the bank was not bluffing. Not only has it rediscovered itself, but the ability to shed its ancient mindset in terms of operations and blend with modern trends in banking have left many agreeing that perhaps, the saying that the older the wine the better it gets in taste actually applies to FirstBank. To this end, it’s not by accident that First Bank has produced at least two former governors of the CBN and a Finance Minister, including Chief Joseph Sanusi and the current Emir of Kano, Sanusi
Lamido Sanusi.
Perhaps the current campaign is an offshoot of a story-telling  Television Commercial, by the bank to reflect the beginning of modern banking and how the bank has consistently grown with Nigeria’s enterprises through partnership and innovation.

The referenced TVC says it all: A combination of historical renaissance and quite prescient validation of the innovation that usually drives its bewitching communicational ads. From the groundnut pyramids of the north, which was the symbol of the regions commercial edge and the cocoa bean mountains of Western Nigeria to the rubber plantations of the East and Mid-eastern region, First Bank has applied its new campaign to remind its decades-old patrons, customers, and even competitors, that the beat has refused to abate.

Throughout the campaign, FirstBank subtly registers itself in the minds of the banking public that it’s entirely Nigerian – past, present, and the future. The well-crafted historical simulation captures how FirstBank opened its first branch in Lagos in 1894 and started helping merchandise and local traders to grow their businesses. The excitement and enthusiasm on the faces of the bank’s early customers after getting their cash books from the Lagos office say it all. Like someone who has gotten a glimpse of what the future holds with banking, the customers express surprises and happiness. The commercial captures the mood and goes back in memory lane on how the bank has helped many people succeed in their ventures. Subtly, the narrator takes viewers to Kano and reveals how the then richest men in the commercial city were making their deposit of 20 bags of Silver in an atmosphere that looks like the first operational day of the bank.

Perhaps the beauty of the commercial lies more in the way it strikes a balance between the ancient and the modern days through setting and swapping of background colours. This was cleverly explored in referencing the way the bank transformed into an online haven, driven by technology.
While reminding the patrons of the bank’s transformation and technological advancement, the narrator is quick to talk about the expansion of the bank beyond the shores of Nigeria to the West-African region and beyond. The TVC also positions FirstBank as a socially responsible brand by touching on various initiatives it has embarked on. Specifically, First Bank’s contribution to Sports through its support for football and athletics is captured very well.
The ‘Giant in You’ is another chapter as the bank begins a fresh journey after operating for 130 years.

Culled from ThisDay

Continue Reading


Oke-Ona United School and UBE Primary School Pasali Emerge Victorious in Nestlé for Healthier Kids 2024 Quiz Competition



Oke-Ona United School and UBE Primary School Pasali Emerge Victorious in Nestlé for Healthier Kids 2024 Quiz Competition



Nestlé Nigeria proudly announces the winners of the 2024 Nestlé for Healthier Kids (N4HK) Quiz Competition.

L-R Nestlé for Healthier Kids Desk officer, Ogun SUBEB, Adedeji Ayoade, President of the Nutrition Society of Nigeria, Ogun State Chapter, Prof. Smith Olusegun Onobanjo, Executive Chairman, Education Secretary, Abeokuta North LGEA, Chief Ayorinde Oluwole, Nestlé Nigeria’s Corporate Communications, Public Affairs and Sustainability Lead, Victoria Uwadoka, Ogun State Universal Basic Education Board, Dr. Femi Majekodunmi, Director, Social Mobilization Ogun State Universal Basic Education Board, Mr. Akinleye Abodunrin

Education officer, Abeokuta North LGEA, Prince Olufemi Olubiyi and the quiz winners at the Nestle for Healthier Kids Quiz Competition in Abeokuta, Ogun State.

The prestigious title was awarded to Oke-Ona United School, Ilugun Elega, in Ogun State, and UBE Primary School Pasali in the Federal Capital Territory (FCT). These exceptional students showcased their profound understanding of healthy nutrition, hydration, physical activity, and sustainability, which are the core pillars of the N4HK initiative.

The N4HK initiative, which aims to help 50 million children globally lead healthier lives by 2030, is Nestlé’s flagship program dedicated to fostering healthy habits from a young age.

In Nigeria, this initiative includes a school-based nutrition education and environmental sustainability program that equips children with the knowledge to make better decisions regarding their nutrition and the environment, promoting a healthier future.

The program benefits 35 schools: 20 in Ogun State, 10 in the Federal Capital Territory (FCT), and 5 in Lagos State. The Nutrition Quiz, incorporated as a crucial component of the N4HK program in Nigeria in 2020, is designed to enhance the recall and retention of the lessons learned by students.

Across Lagos, Ogun, and the FCT, 135 eager children competed for the title of 2024 N4HK quiz champion. This competition not only reinforces the lessons taught but ensures that children internalize the information in a memorable way.

At the Ogun State finals held in Abeokuta, Oke-Ona United School, Ilugun Elega, secured the first position, followed by St. Peters Primary School, Siun, in second place, and China Nigeria Friendship School Igbesa, Ado-Odo, Ota in third place.

In the FCT, UBE Primary School Pasali emerged victorious, with Science Primary School (SPS) Abaji taking second place and Science Primary School Kwali securing third.

All participating schools demonstrated remarkable understanding and dedication to the principles of healthy living.

Victoria Uwadoka, Corporate Communications, Public Affairs, and Sustainability Lead at Nestlé Nigeria, highlighted the significance of this initiative: “By focusing on children’s health and well-being, Nestlé for Healthier Kids aims to create a lasting positive impact on future generations. Equipping children with healthy habits early on can have profound effects on individuals, families, and communities.

We are incredibly proud of the students’ performance and their enthusiasm for learning about healthy living. I congratulate all the participants and extend heartfelt gratitude to our partners: the Nutrition Society of Nigeria, Lagos State Universal Basic Education Board, Ogun State Universal Basic Education Board, FCT Universal Basic Education Board, Federal Ministry of Education, Federal Ministry of Health, Ogun State Ministry of Education, and Ogun State Ministry of Health for their invaluable support and collaboration.”

The schools of the prize winners will receive the following awards: a basketball court with player jerseys for first place, a desktop computer for second place, and a table tennis court with a complete kit for third place.

Dr. Femi Majekodunmi, Executive Chairman, Ogun State Universal Basic Education Board, commended the efforts of all involved: “As we gather to celebrate the grand finale of the 2024 Nestlé for Healthier Kids Quiz Competition, I want to acknowledge the dedication and hard work of our learners, teachers, and other stakeholders. Your tireless efforts have made a remarkable impact on the educational landscape of Ogun State. We recognise Nestlé’s unwavering commitment to education and their unrelenting support in creating a conducive learning environment for our learners.”

The Nestlé for Healthier Kids initiative aims to reach over 8,000 children annually in Nigeria, ensuring that today’s kids grow into healthy, informed adults. By catching them young, Nestlé is not just changing lives today but building a healthier, sustainable future for all.

Continue Reading


Access Bank Joins NGX to Launch Impact Board





Access Bank Plc, Nigeria’s leading institution in sustainable finance, was one of the participants in the launch of the Nigerian Exchange Limited (NGX) Impact Board, a dedicated platform for listing sustainability instruments to integrate sustainability into the core of Nigeria’s capital market.

The event, marked by the attendance of high-profile stakeholders, including the Minister of Environment, Balarabe Lawal, and the Director-General of the Securities and Exchange Commission (SEC), Dr. Emomotimi Agama, underscored the critical need for sustainable financing in Nigeria.

Lawal emphasised the urgency of addressing environmental challenges, stating, “With issues like flooding, pollution, and deforestation, we urgently need funds to tackle them. This is why we are approaching the market.”

Commenting on the launch of the Impact Board, Gregory Jobome, Executive Director, Risk Management at Access Bank Plc, highlighted the Bank’s pioneering role in sustainable finance, noting, “As a leader in the issuance of corporate Green Bonds in Africa, Access Bank is committed to driving environmental sustainability and supporting projects that align with the Sustainable Development Goals (SDGs). The NGX Impact Board is a significant step towards fostering a greener and more responsible investment landscape.”

The Director-General of the SEC, Dr. Emomotimi Agama, reaffirmed the commission’s support for sustainable finance, saying, “We are ready to bolster the sustainable finance market, aiming to deepen it with diverse instruments that contribute to Nigeria’s sustainable development.”

Dr. Umaru Kwairanga, Group Chairman of the Nigerian Exchange Group, expressed confidence the NGX’s capabilities, stating, “We possess the capacity, resources, and technology to raise the funds required by the Federal Ministry of Environment and the Nigerian economy to achieve the goals outlined in the Paris Agreement and the Sustainable Development Goals.”

Access Bank has consistently demonstrated leadership in climate finance across Africa, exemplifying a strong commitment to sustainable environmental practices and financial solutions.

In June 2018, the Bank supported the Green Bond Market Development Programme organised by FSD Africa, the Climate Bonds Initiative (CBI), and FMDQ Group PLC, aiming to develop a non-sovereign green bond market in Nigeria. This initiative sought to entrench sustainability principles into the Nigerian capital markets and support broader debt capital market reforms to facilitate the transition to a climate-resilient economy.

In April 2019, Access Bank issued its inaugural green bond, valued at NGN 15 billion (USD 41 million), becoming the first African corporate entity to receive CBI certification.

The bond, listed on multiple exchanges including the FMDQ OTC Securities Exchange, Nigerian Stock Exchange, and Luxembourg Green Exchange, set the tone for the continent’s appetite for green capital. Building on this success, the Bank issued USD 50 million Reg S Step-Up Green Notes in 2022 under its US$1.5 billion Global Medium-Term Note Programme, further solidifying its commitment to sustainable financing.

Continue Reading


Copyright © 2021 All rights reserved. This material, and other digital content on this website, may not be reproduced, published, broadcast, rewritten or redistributed in whole or in part without prior express written permission from
This Website is designed and Managed by: August 24 Communications Nigerian Limited (RC: 798585)