‘Right To Protein’ Campaign Launched To Ramp Up Adequate Protein Consumption
AJAGBE ADEYEMI TESLIM
SPONSORED BY: H&H
Lagos, Nigeria Right to Protein campaign, an initiative of United States Soybean Export Council (USSEC) targeted at advocating for access to protein-rich food sources in South-Asia and Sub-Saharan Africa Regions, has launched in Nigeria.
The unveiling held on Wednesday, 22 February, 2023 in Lagos to announce the commencement of the initiative and formally announce Nigeria’s inaugural Protein Day commemoration slated for Monday, 27 February, 2023. The nationwide year-long campaign is aimed at healthy living by raising awareness about the importance of protein in the diet as well as advocating for access to protein-rich food sources for Nigerians.
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(L-R) Melvin Awolowo, Associate Director, Mediacraft Associates; Dr. Michael David, Country Representative, United States Soybean Export Council (USSEC) in Nigeria & Sub-Saharan Africa and Laura Oloyede, COO, Mediacraft Associates at the unveiling of the Right To Protein campaign held in Lagos on Thursday, February 22, 2023.
Speaking at the launch event, Dr. Michael David, Country Representative, United States Soybean Export Council (USSEC) in Nigeria & Sub-Saharan Africa, expressed his excitement over the launch of the ‘Right to Protein’ initiative in Nigeria. According to him, Right to Protein aims to foster behavioral change among individuals by spreading nutritional awareness about the need for adequate protein consumption for better nutrition and improved public health.
“Right To Protein is working to bring together individuals and institutions who can help drive protein awareness, debunk myths and misconceptions about protein food sources and establish its importance as a critical macro-nutrient for the nutritional wellbeing of people,” said David.
He added, “As a stakeholder, we remain passionate about healthy and productive living hence our desire to be part of this awareness drive about the importance of protein to sound health and productive living while also promoting access to quality protein sources for Nigerians.”
The Right to Protein initiative is a response to the growing concern over the lack of protein in the diets of many Nigerians, particularly those in rural areas and in underserved communities across the country. Protein remains an essential nutrient that is required in the human body to build and repair tissues, support immune function, and maintain overall health.
A survey carried out in 2020 on protein adequacy in Nigeria showed that about half of the countrys population or 45% are protein deficient as they lack access to sufficient protein and thus do not consume the daily recommended grammage. The Food and Agriculture Organization of the United Nations (FAO) recommended minimum per capita daily protein intake is 53.8g, with global daily intake at 64g. However, in Nigeria, the daily protein intake is 45.4g, the Nigerian Protein Deficiency Report 2020 showed.
It is expected that the Right to Protein initiative will help to address this issue by providing education about the benefits of protein, promoting the inclusion of protein-rich foods in public feeding programmes, and advocating for policies that support increased access to protein sources for all. The initiative will also explore ways to bridge the knowledge gap through various engagement activities and resources as well as partnerships with the countrys top professionals and stakeholders such as nutritionists, chefs, food enthusiasts, influencers, and policymakers to help drive conversations about protein and its importance.
Access to adequate nutrition, including protein, is a human right and all should remain committed to working towards a future where protein is accessible to all.
JANDOR Congratulates President Bola Ahmed Tinubu on His 73rd Birthday
AJAGBE ADEYEMI TESLIM
SPONSORED BY: H&H
The Lead Visioner of the Lagos4Lagos Movement and former gubernatorial candidate of the Peoples Democratic Party (PDP) in Lagos State, Dr. Abdul-Azeez Olajide Adediran (JANDOR), extends his heartfelt congratulations to His Excellency, President Bola Ahmed Tinubu, GCFR, on the occasion of his 73rd birthday.
President Tinubu’s contributions to Nigeria’s political and economic landscape remain significant, with a legacy of leadership that has shaped governance at both state and national levels. As he marks this milestone, Dr. Adediran acknowledges his resilience, strategic vision, and dedication to public “I join millions of Nigerians in celebrating President Bola Ahmed Tinubu today.
His journey in leadership has been marked by courage and a commitment to nation-building. I wish him good health, divine guidance, and renewed strength as he continues his renewed hope agenda and the task of leading Nigeria towards greater development and prosperity,” JANDOR stated.
JANDOR Commends Hon. Faleke, Benson, and Badru for Sponsoring Constitutional Amendment Bill to Upgrade Lagos LCDAs
AJAGBE ADEYEMI TESLIM
SPONSORED BY: H&H
The Lead Visioner of the Lagos4Lagos Movement and former Lagos State gubernatorial candidate, Dr. Abdul-Azeez Olajide Adediran (JANDOR), acknowledge, appreciate and commend the trio of Hon. James Faleke, Hon. Jimi Benson, and Hon. Enitan Badru for their bold and progressive step in sponsoring a constitutional amendment bill seeking to upgrade Lagos State’s 37 Local Council Development Areas (LCDAs) to full-fledged Local Government Areas.
JANDOR applauds this initiative, recognizing it as a long-overdue step toward deepening grassroots governance, improving service delivery, and ensuring that Lagosians enjoy the full benefits of decentralization. The move aligns with the aspirations of the people of Lagos, who have long yearned for full autonomy and federal recognition of their LCDAs.
Hon. James Abiodun Faleke (Ikeja Federal Constituency), Hon. Babajimi Benson (Ikorodu Federal Constituency), and Hon. Enitan Dolapo Badru (Lagos Island I Federal Constituency), alongside 19 other lawmakers sponsored the proposed legislation which has successfully scaled its second reading in the House of Representative.
“This legislative push is a significant milestone in our collective quest for a more functional and efficient local government system in Lagos State. By sponsoring this amendment, Hon. Faleke, Hon. Benson, and Hon. Badru have demonstrated true representation, putting the interests of Lagosians first,” JANDOR stated.
He further urged all stakeholders, including other lawmakers, political leaders, and Lagos residents, to support the bill’s passage, emphasizing that upgrading the LCDAs will promote equitable development, improve infrastructural growth, and strengthen governance at the grassroots level.
Dupe Olusola, Founder of the Next Generation Foundation and a transformational leader with vast experience spanning hospitality, finance, agribusiness, SME growth, and private equity, delivered a powerful keynote address at the World Intellectual Property Organisation (WIPO) Nigeria Office’s IP & Women Business Summit 2025.
The event, held at the United Nations House in Abuja on Thursday, March 20, 2025, brought together female entrepreneurs and professionals to explore the intersection of intellectual property (IP) and business growth.
In her inspiring speech, Olusola emphasized the importance of personal branding and intellectual property protection as critical tools for women in business. She acknowledged the overwhelming interest in the event, noting how many women were eager to participate.
“That energy speaks to our collective thirst for growth and our commitment to being better,” she remarked.
Olusola highlighted the essence of personal branding, stating that a brand is more than a logo or a tagline—it is an individual’s reputation, voice, and the unique value they bring to the marketplace. She urged women to embrace their authenticity, stand for something meaningful, and remain consistent in their brand messaging.
“Authenticity is key. Your journey, including the challenges, is what makes you unique. Integrity and consistency will set you apart in your industry,” Olusola noted.
She also underscored the significance of intellectual property in protecting personal and business brands.
Encouraging women to safeguard their work, she stated, “We invest years into crafting our stories and expertise—so why leave them vulnerable? Intellectual property protection is not just for corporations; it is for every entrepreneur, every innovator, and every woman who wants to safeguard her legacy.”
Highlighting the financial impact of a strong personal brand, Olusola explained how it opens doors to new business opportunities, leadership roles, and partnerships. “Your network is your net worth.
A well-managed personal brand directly translates into increased revenue and influence,” she said.
She further explored key strategies for brand visibility, emphasizing the need to show up consistently, engage in meaningful networking, and leverage digital platforms to amplify one’s voice.
She encouraged attendees to be bold in advocating for themselves and their ideas, reminding them that success is built through persistence and resilience.
Concluding her speech, Olusola challenged the audience to take ownership of their personal brands and intellectual assets. “Audit your brand today. Do you own your name, your logo, and the content you produce? Have you taken the necessary steps to protect your identity and ideas? Your brand is not just who you are today—it is an asset that will create opportunities and impact for generations to come.”
Her message resonated deeply with attendees, many of whom left the event empowered with new strategies to strengthen and protect their personal and business brands.
The IP & Women Business Summit 2025 served as a crucial platform for knowledge-sharing, inspiring female entrepreneurs to harness the power of intellectual property to secure their businesses and legacies.