Entertainment

AFRIMA MEETS ECCAS, UNESCO IN GABON, DISCUSSES PLANS TO STIMULATE AFRICA’S CREATIVE ECONOMY

Published

2 years ago

June 26, 2022

AJAGBE ADEYEMI TESLIM

Sponsored by: H&H

As the All Africa Music Awards began its countdown to the 2022 main awards ceremony, Monday, with the call for submission of entries from artistes, the continental awards platform has restated its commitment to uplifting the African creative economy, using music as its tool.

It made this known during a recent strategic stakeholder meeting, in Libreville, Gabon, with the President of Economic Community of Central African States (ECCAS) Commission, Minister of Culture and Tourism, Gabon, delegates and senior officials from the United Nations Educational Scientific and Cultural Organisation (UNESCO), as well as delegates from Centre International des Civilisations Bantu (CICIBA) who are excited about the AFRIMA initiative.

AFRIMA, which is in partnership with the African Union Commission (AUC), corroborated UNESCO’s standpoint, on the need to deepen Africa’s creative exports, especially through providing access to training and resources for young aspiring creatives.

According to UNESCO’s representative to Gabon and ECCAS, Mr. Eric Voli Bi, Africa’s creative economy needs more support and opportunities for the youth – who make up the larger chunk of the workforce – to thrive.

**From Left)** Commissioner in charge of the Department of Gender Promotion and Human and Social Developments, Economic Committee of Central African States (ECCAS), Her Excellency, Ms. Kapinga-Yvette Ngandu; ECCAS President, His Excellency Gilberto Da Piedade Vérissimo; President/Executive Producer, All Africa Music Awards (AFRIMA), Mr. Mike Dada; AFRIMA Associate Producer, Ms Victoria Nkong, at the ECCAS Secretariat, in Libreville, Gabon.

He said, “I must thank AFRIMA for constantly projecting the continent in a positive light to the world, and for giving African youths opportunities to be recognised on a continental and even global scale. UNESCO is always interested in youth education and development initiatives, and AFRIMA is one veritable platform to help stimulate potentials among these youths. I believe, with one voice, we can speak louder. That is the way to go.”

The President of ECCAS Commission, His Excellency Gilberto Da Piedade Vérissimo, accompanied by Her Excellency Ms. Kapinga-Yvette Ngandu, Commissioner in charge of the Department of Gender Promotion and Human and Social Developments, ECCAS, welcomed the AFRIMA delegates to its regional secretariat and pledged support towards AFRIMA. He assured that ECCAS will partner AFRIMA to provide capacity building for African youths across the central African region as well as develop its music industry.

Vérissimo said, “Every year, we see our African artistes shine on global levels. It will be retrogressive for us, if we do not invest in them as well. ECCAS, in partnership with the European Union, will continue to invest resources into capacity building for African youths, especially within the entertainment sector. Apart from healthcare and education, the cultural and creative sector of the Central African region is within our primary focus.

We are excited that platforms like AFRIMA thrive to give voice to our objectives, and we will pull our weight behind it, for the growth of the continent.”

On behalf of the awards platform, the President and Executive President, AFRIMA, Mr. Mike Dada, assured Africans that the AFRIMA, which has been running since 2014, will continue to prioritise inclusivity in its capacity-building initiatives.

“AFRIMA, and all its supporting initiatives, like the Africa Creative Academy, which we have in the pipeline, is for the entire continent.

It is not an East African affair, or a West African Affair. We are one voice and one platform for the African people. So, our capacity-building efforts will cover the length and breadth of the continent and the diaspora. We equally apply this same character in all our campaigns, especially our submission of entries which is ongoing from now till August 5, 2022; it covers everyone across the continent and the diaspora.

“We have done this since 2014, and we are committed to consolidating our efforts this year, with even more zeal, initiatives and twists, to make AFRIMA the pride of not just the African individual, but also every black person and lover of African music out there.”

The main ceremony of the All Africa Music awards will be held from Thursday November 3 to Saturday November 6, 2022.

It will feature a 4-day fiesta of music, glitz, and glamour, which commences with a welcome soiree, followed by the AFRIMA Music Village, the host city tour, African Music Business Summit, and the exclusive nominees’ party, before culminating with the live awards ceremony broadcast to over 84 countries around the world.

The submission of entries for the awards is also ongoing for artistes, artiste managers, record producers, recording companies, video directors, disc jockeys and other relevant stakeholders can submit their work or submit on behalf of their clients via the official afrima website at www.afrima.org. All entries must be done in consonance with AFRIMA guidelines, which are also available on the website.

Importantly, all prospective entries must have been created between August 20, 2021 and August 5, 2022, being the year-in-review for all submissions.

African music lovers can follow through with the build-up events to the main awards, by engaging the social media platforms (Instagram – Afrima.official; Twitter – Afrimaofficial).

Entertainment

AFRIMA partners stakeholders to actualise AU’s vision on creative economy at PACC6 in Moroni, Comoros

Published

1 month ago

October 12, 2024

august24admin

AFRIMA partners stakeholders to actualise AU’s vision on creative economy at PACC6 in Moroni, Comoros

AJAGBE ADEYEMI TESLIM

SPONSORED BY: H&H

As one of the institutions championing positive change in the global entertainment industry, All Africa Music Awards (AFRIMA) has reaffirmed its commitment to the growth of Africa’s creative economy by partnering with critical stakeholders to align with the African Union’s vision for cultural and creative development, as outlined during the recently concluded 6th Pan-African Cultural Congress (AU/PACC6) in Moroni, Union of Comoros.

Cross section of participants including AFRIMA’s Director of Stakeholders Engagement, Media, and Communications (Global), Sola Dada during the recently concluded 6th Pan-African Cultural Congress (AU/PACC6) with the theme “Arts, Culture, Heritage, and Education: Levers for Buildings Africa We Want” held in Moroni, Union of Comoros

It was a gathering of key stakeholders, including Pan-African cultural institutions, artists, cultural workers, and policymakers in the East African country, at an epoch-making event held between September 25 and 27, 2024. At this event, a framework for action aligning national and continental policies was developed, emphasizing the development of arts and heritage as crucial to achieving the AU’s Agenda 2063 vision.

In a presentation at the event, Sola Dada, AFRIMA’s Director of Stakeholders Engagement, Media, and Communications (Global), took the audience through the organisation’s activities since its inception in 2014, tailored towards promoting music, arts, and culture on the continent and the sustained effort to collaborate with other industry institutions to deepen the entertainment ecosystem in Africa.

“AFRIMA has successfully collaborated with policymakers, governments, African artistes, producers, record labels, promoters, publishing companies, media and the African Union Commission (AUC) to celebrate and promote African music globally,” Dada told the conference. “Through our seven core pillars, namely Music Awards, Music Festivals, Music Business Hub, Talent Discovery and Promotion, AFRIMA Creative Academy, Advisory and Policy Debates, Corporate Social Responsibility and Advocacy, we have positioned African music as a tool for integration, inclusivity, economic prosperity, and world peace.”

He said as the longest-running African music award platform with a global reach, AFRIMA plays a critical role in enhancing the visibility of African music.

AFRIMA’s Director of Stakeholders Engagement, Media, and Communications (Global), Sola Dada(with cap), giving a speech at the recently concluded 6th Pan-African Cultural Congress (AU/PACC6) with the theme “Arts, Culture, Heritage, and Education: Levers for Buildings Africa We Want” held in Moroni, Union of Comoros

Dada added that. ” AFRIMA’s events bring together thousands of music artistes, actors, celebrities, governments, and professionals from around the world to continent’s cultural significance on the global stage.

“Through our partnership with the AU and other stakeholders, AFRIMA is well-positioned to support the implementation of policies that will drive the growth of Africa’s creative economy. With a focus on integration, innovation, and cultural preservation, AFRIMA and the AU are set to make significant strides toward the Africa We Want as envisioned in Agenda 2063.”

The AU/PACC6, held under the theme “Arts, Culture, Heritage, and Education: Levers for Buildings Africa We Want,” served as a platform for Pan-African cultural institutions, cultural workers, and experts to engage in discussions on how to leverage these sectors to build a stronger African identity.

The congress concluded with a framework for action designed to guide cultural and educational development across the continent.

The congress resulted in several key resolutions aimed at strengthening Africa’s cultural sectors, including support for national cultural policies, engagement of youth and women, heritage preservation, promotion of African languages, and cultural exchange programmes that allow African youth to collaborate, showcase their work, and learn from one another.

In her opening remarks, Mrs. Angela Martins, Acting Director for Social Development, Culture, and Sport at the African Union Commission (AUC), highlighted the rapid growth of Africa’s cultural and creative industries, referring to them as the continent’s “new crude oil” due to their increasing global economic influence. Martins called for greater investment in the sector, citing AU Assembly Decision 772, which advocates for allocating at least 1% of national budgets to arts, culture, and heritage.

As part of the AU’s efforts, she announced the development of an arts education policy aimed at integrating arts education into school curriculums across Member States.

“This policy aligns with the AU’s theme of the year for 2024 and aims to nurture young talent from an early age,” she said.

Martins praised the efforts of key institutions in the entertainment, art and cultural space including AFRIMA which she described as “Africa’s global music awards and longest-running music award platform, with a huge global appeal, diaspora audience, and youthful fans.”

The main events of AFRIMA are usually broadcast live to over 84 countries around the world after a continental and global roadshow, with thousands of music artists, actors, celebrities, members of the diplomatic corps, professionals in the creative space, tourists, media and fans from all over the world converging on the host country.