Entertainment

Davido’s Song ‘Fall’ Takes Over Radio Stations In The US

Published

5 years ago

January 21, 2019

Eniola Olayemi

Nigerian music star Davido has not just made great waves in the Nigerian music industry but has also hit the US music market as his song Fall is reportedly taking over radio stations in the United States of America and the song is described as one of the biggest to ever come out of Africa. This is according to a report by Rolling Stone. Davido’s song Fall even ought to have reached greater heights in the country, according to the report.

The Nigerian style of music known as Afrobeats has quietly entranced a large swathe of the world’s population. “Pretty much every song on pop radio [in the U.K. now] is sort of a Mr. Eazi-style, chill, afrobeats [track],” the producer Riton told Rolling Stone last year. But Nigerian singers have not yet established a foothold stateside, despite well-received, afrobeats-dusted singles from established stars like Drake and Janet Jackson.

So it’s unusual that “Fall,” a springy, 19-month-old track from the Nigerian singer Davido, is currently gaining traction on the airwaves. The growth has been gradual: 482 plays to date, spread across 36 stations, according to Nielsen BDS, which tracks radio activity. BDS reports that four new stations added “Fall” into rotation last week.

Those are admittedly not huge numbers — for comparison’s sake, Post Malone’s new single “Wow” grew by 1,700 plays last week alone. But listeners who hear “Fall” are scrambling to find their phones: It was one of the Top 100 most Shazam’d singles in America this week. In New York City, “Fall” was a Top 10 record on Shazam. And in Atlanta, another crucial market, only two tracks were getting more Shazam activity than Davido’s.

Eliciting that level of interest in America is no small feat for an African singer. Columbia signed “Pana,” a 2016 single from Tekno, but wasn’t able to transform it into a U.S. hit. RCA signed Wizkid, the guest on Drake’s “One Dance,” but hasn’t been able to get a hit either. (RCA is also working with Davido now.) Burna Boy, another Nigerian singer with impressive talent, is now affiliated with Atlantic, but his “Rock Your Body” didn’t reach a wide audience in America. That has nothing to do with the music. “Pana” and “Rock Your Body” are both indelible polyrhythmic pop songs, wonderfully weightless next to the lead-footed trap that currently dominates both rap and pop radio in America.

But the machinery that creates hits in the U.S. remains conservative, even in the supposedly “new” era brought on by streaming. Nowhere is this more true than at radio, which throws its still-considerable weight behind only a tiny number of tracks — “A Top 40 radio station is playing five songs 120 times a week every week,” according to one radio insider — and rarely takes risks on music that doesn’t align with seemingly-ancient-if-not-totally-incomprehensible norms.

Mainstream “urban” radio usually won’t play Latin trap next to American trap, even if the same producers worked on both tracks, or pivot from hard hip-hop into soft R&B. Meanwhile, pop radio tries hard to ignore viral rap records, which programmers characterize as “pretty extreme,” in favor of bizarre but ostensibly more palatable concoctions by Panic! at the Disco or Marshmello.

Even some Top 40 programmers are confused by this tendency: “I don’t know when everybody’s gonna get it through their heads that we can’t just keep forcing these pop songs that nobody likes down everybody’s throat,” Nathan Graham told Rolling Stone last year.

Radio also depends on a favor system of sorts: Artists play station concerts, stop by for interviews and record drops to help get their music onto the air.

This is costly for artists without American passports. “To work the U.S. is big money — even getting music onto radio in New York alone might cost you upwards of $100 or $200 grand,” the Nigerian star Mr. Eazi explained to Rolling Stone last year. That’s another reason why, “at the end of the day, nobody has properly broken an African act in the U.S.”

It’s too early to tell if Davido can establish a new path from Nigeria to the American airwaves — his team only recently started “attacking US radio properly,” according to an email from the singer’s manager, Asa Asika. But there’s no denying that when listeners hear Davido’s music, they are immediately compelled to figure out who sings it.

And that’s not just the case with “Fall.” This week New Yorkers were also trying to determine who steals the show on local rapper Casanova’s new single “2am” (Shazaming Top 25). Surprise — it’s Davido. He is also the artist behind the 2017 track “If,” which is Shazaming Top 50 in New York.

DaVido’s success appears to be a boon for other Nigerian artists as well. Afro B’s “Drogba (Joanna)” was even higher than “Fall” on New York Shazam this week. If more radio programmers are willing to give these artists a chance, they may be pleasantly surprised by the results.

The ‘Dami Duro’ crooner might not be everyone’s favorite but he is sure making us proud, don’t you think?

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Published

4 days ago

May 13, 2024

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GAC Motor Nigeria Pioneers Celebration of Funke Akindele’s Hallmark Movie ‘A Tribe called Judah’

Published

3 months ago

February 12, 2024

august24admin

AJAGBE ADEYEMI TESLIM
SPONSORED BY: H&H

On the 7” of February 2024, the giants of Filmmaking in the Nigerian Entertainment Industry gathered at the world class GAC Motor G-Style Showroom to celebrate the monumental success of Funke Akindele’s latest film, “A Tribe called Judah.”

GAC Motor Nigeria, leading automobile brand partnered with Filmone, Nigeria’s biggest film distribution business for this exclusive event aptly titled “A Toast to Funke Akindele; with top Nollywood actors and Industry legends such as Sola Sobowale, lyabo Ojo, Yvonne Jegede, Bisola Ayieola, Enyinna Nwigwe, Timini Egbuson, Adduni Ade, others and the celebrant her self Funke Akindele In attendance.

The highlight of the event was the presentation of a brand new GAC GS4 Luxury SUV to Funke Akindele by GAC Motor in recognition of her outstanding success at the Box office for her highest grossing movie which generated a staggering 1.2 Billion Naira in revenue.

Speaking at the event, Jubril Arogundade the General Manager CIG Motors Nigeria franchise owners of GAC Motor in Nigeria said “we are celebrating an icon Funke Akindele tonight for her excellence and this moment here serves as a reflection for all of us at CIG Motors and reminds us of the power of an excellent spirit, which has been our key goal in running our business.

We have partnered with people and corporations to transcend relationships beyond just business to showcase the power of collaboration, art and creativity in bringing a people together for one common purpose.

This is part of the reason we are taking over the automobile industry in Nigeria, our Market share, our outstanding products and our partnerships and collaborations speak to our excellent spirit.”