News
Online publishers urged to embrace AI, post stories where readers are
AJAGBE ADEYEMI TESLIM
SPONSORED BY:H&H
Mediapreneurs, under the umbrella of Guild of Corporate Online Publishers (GOCOP), have been urged to embrace Artificial Intelligence (AI) to attract readers to their websites.
They are expected to leverage different online platforms and technology to promote their products or services and more with their audiences.
The publisher of the QEDNG, Mr Olumide Iyanda, who made the call during his presentation at the capacity-building session of the 8th Annual General Meeting of GOCOP at Reverton Hotel, Lokoja, Kogi State, insisted that media managers should post their stories where their readers can easily read them.
Iyanda, who stated that many readers take interest in watching short video clicks instead of reading long texts, urged mediapreneurs to equally include videos and as part of their stories to generate more traffic.
Noting that leveraging on social media goes a long way to promote websites, he called on Publishers to know where their readers have gone to and accordingly plant their stories there.
‘’Internet penetration in Nigeria is about 45.5 per cent. Over 40 per cent of these users engage with news on Facebook, Tik Tok. Yet, 75 per cent of internet users do not go pass first page, so, it is important to use social media platforms to promote content and engage with users,’’ he said.
Instagram, Facebook, WhatsApp, Tiktok, among others, he said, were variable channels to reach readers.
Speaking further, he urged GOCOP members to now wear the garb of business decision-makers as Chief Executive Officers (CEOs) upon whose shoulders rest the success or otherwise and the fate of their workforce. He said the view the CEOs hold on their role would impact the way they related with their clients.
Iyanda explained that publishers as small and medium entrepreneurs (SMEs) must learn how to adapt to changing consumer behaviours to beat the increasing competition in the digital space.
For instance, he harped the need for data to make appropriate decisions. “Don’t decide what your audience needs. If your customers want tea, don’t give them coffee, prioritise digital marketing and be active on all digital marketing platforms, ‘’ he advised theat the over 100 members of GOCOP present at this year’s conference.
Iyanda spoke on “Leveraging Digital Marketing: Strategies For Online Publishers,’’ as part of the general theme of this year’s GOCOP conference titled, Nigeria: Tackling Insecurity, Power Deficit, And Transitioning To Digital Economy.
He urged Publishers to know when to charge for stories and when not, explaining that placing fees for public relations or promotional stories for commercial interests did not breach journalism ethics.
He noted that journalism would not only be seen as a social or humanitarian service but also as a business where bills must be settled by the entrepreneur. He warned Publishers to beware of other professionals who collect money from their clients to publish stories only to turn round to use subtle methods to slip the stories into the media.
Iyanda, who warned that media professionals should maintain the code of ethics in all they do, urged Publishers to strike the right balance between ethics and demands of business.
Every year, GOCOP embarks on business sessions at its annual conferences where members are brought up to date with latest tech in online publishing as well as focus on means of increasing and generating revenues in online publishing.
News
Access Bank Appoints Uche Orji as Independent Non-Executive Director
Access Bank Appoints Uche Orji as Independent Non-Executive Director
AJAGBE ADEYEMI TESLIM
SPONSORED BY: H&H
Access Holdings Plc (‘the Company’) is pleased to announce the appointment of Mr. Uche Orji as an Independent Non-Executive Director of its flagship subsidiary, Access Bank Plc (‘the Bank’), effective from January 7, 2025, following the approval of the Central Bank of Nigeria (‘CBN’).
This appointment reflects our commitment to enhancing our governance practices and ensuring a diverse and experienced board.
Mr. Orji is a renowned investment banking professional, information technology entrepreneur, and finance expert with three (3) decades of professional and board experience. He is the Co-founder and Partner of Titangate Capital Management, an equity firm that invests in deep-tech, enterprise software, semi-conductors, hardware, and artificial intelligence companies.
He is the Founder and Director of Vitesse Africa Limited, an investment advisory firm focused on African energy, technology and infrastructure sectors. He serves as an Executive Board member and investor in Ultrasafe AI, an artificial intelligence/IT development firm that maintains strategic collaborations with leading technology companies. He also sits on the Board of Private Infrastructure Development Group, London, and chairs the Risk Committee.
Previously, Mr. Orji served as the founding Managing Director and Chief Executive Officer of Nigeria Sovereign Investment Authority. He held positions as Managing Director and Senior Analyst at UBS Securities Limited New York and Managing Director and Head of European Technology/Semiconductor Equity Research at JP Morgan Securities, London. He also served as Executive Director/Portfolio Manager at Goldman Sachs Asset Management, London. Earlier in his career, he was Acting Financial Controller at Diamond Bank Limited and an Audit Trainee at Arthur Andersen & Co.
He holds a Bachelor of Engineering Degree in Chemical Engineering from the University of Port-Harcourt and a Master of Business Administration from Harvard Business School.
Commenting on the appointment, Mr. Paul Usoro, SAN, the Chairman of the Bank said:
“Mr. Orji has been appointed based on his exceptionally rich professional, academic, and corporate board experience which will be invaluable to the Bank as we continue to pursue our strategic objectives.
We are confident that his addition to the Board would further enrich the quality of our decision-making process, enabling us to deliver even greater value to our customers and stakeholders.
His appointment has been made in accordance with the Bank’s internal policies and has been notified to all relevant regulatory authorities underscoring our commitment to upholding the highest standards of corporate governance.
On behalf of the Board, Management and staff, I warmly welcome Mr. Orji to the Board and look forward to his contributions towards our goal of becoming one of the top 5 African Banks in the shortest possible time.”
News
Go and List Your Challenges, Lagos Speaker tells NANS Member During Courtesy Visit
Go and List Your Challenges, Lagos Speaker tells NANS Member During Courtesy Visit
AJAGBE ADEYEMI TESLIM
SPONSORED BY: H&H
The National Association of Nigerian Students (NANS), Lagos State University (LASU) branch, on Friday paid a courtesy visit on the Speaker of the Lagos State House of Assembly, Princess Mojisola Lasbat Meranda.
The student representatives said the visit was to congratulate Meranda over her emergence as Speaker of the State Assembly.
Meranda, an alumnus of LASU, was elected Speaker on January 13 after the removal of Mudashiru Obasa by the lawmakers over issues relating to alleged high-handedness and financial impropriety.
Describing her as a thoroughbred Lagosian, the chairman of NANS, Abdulraheem Azeez, used the opportunity to list some of the challenges faced by students in the university.
According to him, students have had to read in darkness as the Ikeja campus gets less than two hours of power supply daily.
Azeez also raised the need for the State to make available loans for indigent students as well as for the Assembly to provide opportunities for students to witness the plenary of the House.
Meranda, while thanking the students for the visit, urged them to always attend town-hall meetings in their constituencies where they can contribute and make their opinions known.
She further encouraged them to apply for the loans initiated by the government as done by students in other countries.
The Speaker requested the students to formally send their complaints in written forms to the House for action.
News
EFCC Tasks Corps Members on Corruption
AJAGBE ADEYEMI TESLIM
SPONSORED BY: H&H
EFCC Tasks Corps Members on Corruption
The Executive Chairman of the Economic and Financial Crimes Commission, EFCC, Mr. Ola Olukoyede charge members of the National Youth Service Corps, NYSC, to be change agents and strong resisting force against corruption.
He also enjoined them to be active foot soldiers and whistle-blowers or intelligence-gatherers against corruption.
Speaking on Thursday, January 30, 2025 at the NYSC Orientation Camp, Yikpata, Edu Local Government Area of Kwara State, Olukoyede said It is important for youths to realise that, these roles, if performed creditably, will bring up appreciable growth in the economy of our nation. He said that, “creative energies of youths will be maximised when corruption is brought to its knees.”
The EFCC boss whose address was delivered by the Head, Public Affairs Department, Ilorin Zonal Directorate of the EFCC, Ayodele Babatunde said that most of the problem confronting the country such as kidnapping, banditry, poor infrastructure, among others were connected to corruption. He added that all hands must be on the deck to tame the cankerworm.
Olukoyede encouraged the youths to embrace the virtues of hard work and shun fraudulent practices such as cybercrime noting that, “it’s profitable to earn dignity and fame through hard work and legit business.”
While calling on the youths to channel their potentials productively and shun crime, the EFCC Chair said that, “Yahoo-Yahoo is not a sustainable way of life.”
“There is no shortcut to wealth and fame. The fact that the rate of unemployment is high should not be an excuse to resort to crime. Act of criminality might deliver wealth in the short term but there will be misery and gnashing of teeth”, he said.
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