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Interswitch To Headline One Africa Music Fest, Sponsor 20 Customers

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AJAGBE ADEYEMI TESLIM

Sponsored by: H&H

Africa’s leading integrated payments and digital commerce company, Interswitch is set to, yet again headline the Interswitch One Africa Music scheduled to hold in New York, and Dubai, this year.

This is the company’s third consecutive headline-sponsorship of the music festival that celebrates and showcases Africa’s music and creative talents to the world.

As a company that gives back, Interswitch has announced that it will be rewarding 20 lucky customers with an all-expenses-paid trip to the Dubai concert to experience the electrifying performances by some of Africa’s biggest artistes, alongside other global stars. The lucky winners from the ‘Never Stop Vibing’ campaign will be selected from a monthly raffle draw that will hold at the end of August, September and October 2022.

To qualify for the draw and win a ticket to Africa’s biggest music fest, interested participants are advised to download the Quickteller app and conduct a minimum of three (3) transactions every month, from August 1, 2022, to October 31, 2022.

Interswitch has consistently headlined the show for three consecutive years, enabling the African music industry and elevating African artistry to reach a global audience, rooted in its belief in taking African talent beyond the continent for wider recognition and consumption.

Interswitch’s sponsorship of the music fest is an expression of its desire to strive for value realization, engaging customers’ passion points, providing rewarding brand experiences and connecting music lovers with their favourite artistes.

Speaking on the sponsorship, Olawale Akanbi, Group Head, Growth Marketing – Merchant & Ecosystem, Interswitch Group, said that Interswitch’s consistent support of the music fest mirrors the company’s desire to throw its weight behind the growth of African talents across industries, from tech to music.

He added, “We make conscious efforts to tap into opportunities that showcase African talents to a global audience, sustaining the international momentum which has been gained by Afrobeats music, while fostering collaboration that leads to growth.”

Also remarking on the campaign, Priscilla Iyari, Brand Manager, Quickteller, Interswitch Group noted that Interswitch’s renewal of its sponsorship is a commitment to reaching consumers at their various touchpoints, especially their passion points & lifestyle, beyond just payments.

Iyari said, “We are excited to headline the Interswitch One Africa Music Fest again this year. It serves as another customer-engaging avenue to reward our loyal customers with an experience of a lifetime’’. She further stated that the brand continues to demonstrate its support for the African music industry by curating and sponsoring initiatives such as Quickteller Barz and Notes, DJ Kaywise’s Joor party, as well as other concerts.

The Interswitch One Africa Music Fest brings together artistes from across Africa who will share the stage with other renowned performers from other parts of the globe to thrill fans and music lovers with hit collections.

Artistes such as Wizkid, Davido, Tiwa Savage, Burna Boy, Omawumi, and Flavour, among others have graced the events held in three different cities: New York, London, and Dubai, in the past. The line-up this year promises to be just as star-studded.

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Sterling’s Unify To Digitize Nigerian Higher Education with Africa EDUCare

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AJAGBE ADEYEMI TESLIM
Sponsored by: H&H

Sterling Bank Plc, Nigeria’s leading commercial bank, has signed a memorandum of understanding (MoU) with Africa EDUCare, a disruptive innovation educational and healthcare solutions company, to transform higher education in Nigeria with Unify; Sterling’s innovative education management solution.


The signed MoU is conceived to deploy Unify to transform education and administrative management, and to enable Africa EDUCare realize its dream of floating the Maranatha Institute of Science and Technology (MiST); a NextGen STEAM university with an innovative curriculum focused on Sciences, Technology, Engineering, Agribusiness, and Medicine curriculum.

L R: PARTNER, FUNMI ROBERTS & COMPANY SECRETARIES TO AFRICA EDUCARE, KEMI OLADIPO; TRISTATE HEALTHCARE SYSTEM LTD, PROF. KAMAR ADELEKE; PRESIDENT, AFRICA EDUCARE, PROF. JAMES MAKINDE; DIVISIONAL HEAD, BUSINESS GROWTH & TRANSACTION BANKING, STERLING BANK PLC, OBINNA UKACHUKWU; AND GENERAL MANAGER, CAFE ONE (UNIFY), ADATUGO OYEBANJI, AT THE SIGNING OF MOU CEREMONY BETWEEN STERLING BANK, UNIFY AND AFRICA EDUCARE IN LAGOS RECENTLY.


Speaking at the signing ceremony in Lagos, Mr. Obinna Ukachukwu, Divisional Head for Business Growth and Transaction Banking at Sterling Bank, said education remains and continues to be one of the five critical sectors of Sterling’s focus under our HEART strategy. The other sectors are Health, Agriculture, Renewable Energy, and Transportation.


“We believe that continued investments in these sectors are key to ensuring the nation’s survival, growth, and prosperity beyond this generation,” Ukachukwu said.


Obinna continued by saying that Unify is conceived to transform the administration of education at all levels in Nigeria. He said, “At Sterling, we believe that Nigerian tertiary education needs to be reengineered before it can be empowered to transform industry, and the corporate world, with the kind of adequately skilled manpower required for the desired impact.”


Professor James Makinde, CEO and President of Africa EDUCare, mentioned that the partnership presents great development prospects for Nigeria, saying that “Africa EDUCare proposes to revolutionize education and revitalize the national economy for global impact through tertiary and vocational education that transfers skills that are immediately usable in the marketplace.”


He added that “The strategy for Africa EDUCare is to take learnings from developed and developing economies through the design of impact instruction modules that mirror real-life employability needs, leveraged through technology.”


Prof. Makinde, also the pioneer Vice-Chancellor of the prestigious Babcock University, concluded by saying that a strategic alliance with an institution of Sterling Bank’s stature and repute will, in the nearest future, transform the education landscape and assist in transforming this vision into reality.


Also present at the signing ceremony were Adatugo Oyebanji, General Manager, Café One (UNIFY), Olufunso Olunaike, Chief Technical Officer, Café One (UNIFY), Prof. Kamar T. Adeleke, President/CEO of Tristate Healthcare System and Executive Vice President, Healthcare for Africa EDUCare.

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Pop Cola, Nigeria’s Iconic Beverage Brand Growing Stronger One Year After Launch

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AJAGBE ADEYEMI TESLIM
Sponsored by: H&H

One of the key players in Nigeria’s beverage and drinks industry, Mamuda Group – Mamuda Beverages Nigeria Limited, makers of Pop Cola, recently rolled out its drums to celebrate the first-year post-launch anniversary of the iconic beverage brand into the market.


Speaking at the well-attended Pop Cola anniversary celebration event to mark this milestone achievement, which was held at the Amani Event Centre, Kano State, Chairman and Chief Executive Officer, Mamuda Group, Hassan Hammoud, reiterated the company’s total commitment to contributing to the growth and development of Nigeria’s economy.

He said, “Today, I am particularly excited about the tremendous progress Pop Cola, one of our iconic beverage brands, is making in the market.

I can still vividly recall how it all started one year ago with the official unveiling here in Kano, and ever since then, it has been a success.

I have no doubt whatsoever that it is a product, born in Nigeria, whose time has come, and it is here to stay. My greatest joy is that the people love the brand and have wholeheartedly embraced it.”


Hammoud further said, “what we have achieved in a single year is already the desire of many, and I know this is just the beginning for us.

The success of Mamuda Beverages and Pop Cola has been nothing short of remarkable.”
“The quest to meet and satisfy the growing consumption needs of our teeming customers who have used our various products at different times and can attest to the quality of our products necessitated the introduction of Pop Cola.

So far, we are doing very well in the market and are extremely proud of that. Let me also say, I hold out my hand to join forces with all industrialists, executives, and entrepreneurs so that together we contribute to a bold, beautiful, and prosperous future for our community and nation.


It is our duty to invest locally, support industries that will drive economic recovery, protect local businesses, promote exports, and create a society that’s inclusive, more equitable and suitably skilled for the future” Hammoud remarked.


The Deputy Governor of Kano State, Dr Nasiru Yusuf Gawuna, who led other top government functionaries to the Pop Cola one-year anniversary while felicitating with the Chairman and Board of Directors of Mamuda Beverages, lauded the company for their consistency in churning out beverage products that continuously meet the aspiration and consumption needs of the people and in addition to that have also created job opportunities for over 10,000 people.

“On behalf of the good people of Kano State, I say well done and keep up the good work.”
Group Strategic Advisor, Mamuda Group, Dr. Nadim Matraji said, “The accomplishments Pop Cola beverage drink has achieved in the last one year is something we are so proud of and intend to sustain the momentum for a long time to come.

Presently in the market, Mamuda brand has become a household name in Nigeria and our Pop beverage products are among the best-selling drinks in the Nigerian market, and we hope to maintain that position while keeping an eye on the region”


Popularly referred to as the product of the people the drink comes in different variants of Mamuda Pop Cola, Pop Orange, Bubble Pop, Pop Apple, and Pop Zero all in 60cl and or 35cl respectively other products include Infinite Power Energy drink 50cl and Pop water 75cl.


The event attracted dignitaries from across all spectra of life including top government officials, traditional leaders, captains of industry, diplomats, and the media among several others who graced the occasion
.

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FIRSTBANK PARTNERS VERVE INTERNATIONAL, MAKES CUSTOMERS MILLIONAIRES IN THE FIRSTBANK VERVE CARD PROMO

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In partnership with FirstBank – Nigeria’s premier and leading financial inclusion services provider – Verve International, Africa’s leading payment technology and card business, has launched its third National Consumer promo designed to reward users of FirstBank verve card with exciting gifts and cash prizes to appreciate their patronage and use of the card to carry-out their electronic banking transactions.

The ongoing 2-month promo will end on 30 October 2022 as 20 customers (10 customers per month) with the highest transaction count during the promo will be made millionaires, winning the sum of N1 million each. Also, N20,000 will be won by 25 customers monthly.

On the other hand, 2620 FirstBank verve cardholders that double their transactions every week, stand a chance to enjoy 10% cashback capped at N2,000 per customer. 

Speaking on the promo Chuma Ezirim, Group Executive, e-Business & Retail Products, FirstBank said “we appreciate our partnership with Verve Card through the years; a partnership of empowerment and opportunities which include growing the economy, supporting new businesses and preventing unemployment. FirstBank verve card holders are encouraged to keep using their cards as it is a card offering that promotes safe, convenient and rewarding digital banking experience with 20 customers standing a chance to be millionaires at the end of the promo.” 

Verve card is a secure debit card that allows cardholders to conveniently meet their daily financial needs such as payment for goods and services, airtime recharge, bill payments, funds transfer, etc. Verve card is accepted across all ATMs, POS, Web and Mobile Platforms in Nigeria.

The promo is also opened to new verve cardholders as non-verve cardholders are encouraged to visit the nearest FirstBank branch today to pick up a Verve card and start getting rewarded!

Only recently, FirstBank – in partnership with Verve – rewarded over 2601 FirstBank verve cardholders with various prizes; including N20,000 cash prize, N10,000 cash prize, N10,000 worth of airtime; power generating sets, refrigerator, cooking gas, smart TV and the grand prize of a brand-new car to a lucky winner. 

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