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Rite Foods’ Ltd Powers Ojude Oba 2022 Festival With Refreshing Moments of Splendour, Pomp and Pageantry

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AJAGBE ADEYEMI TESLIM

Sponsored by: H&H

After two years of hiatus from the celebration of its annual rich cultural heritage due to the COVID-19 pandemic, the ancient city of Ijebu-Ode was agog on Monday with spectacular displays of splendour, pomp and pageantry at the Ojude-Oba Festival, a colourful event that was energised, refreshed and serenaded by Nigeria’s beverage giant, Rite Foods’ Limited, the official beverage sponsor of the festival.

Tagged ‘The Return of the Ojude-Oba’, the One-Day celebration of culture, fashion, glamour, candour, beauty and royalty by sons and daughters of Ijebu-land was spiced up by Rite Foods’ Limited, a beverage giant that provided dynamic flavours of refreshment for every moment of the festival. 

Speaking at the festival, Seleem Adegunwa, Managing Director, Rite Foods Limited re-affirmed his company’s commitment to the arts, cultural promotion and community development, particularly in areas where it operates. The Rite Foods’ boss stated that his company holds the festival in high esteem by paying homage to the paramount ruler of the land, His Royal Majesty, Oba Sikiru Kayode Adetona, Ogbagba II, for being the custodian of the traditional institution of his people, which aligns with his company’s values.

“As a company, we are particularly committed to celebrating the rich cultural heritage of peoples and communities, particularly our royal father who bestrides the traditional institution of his people like a colossus; the Awujale has been an undisputed statesman who personifies a courageous, charismatic, and reliable leader which aligns with our values of excellence and integrity at Rite Foods Limited”, he stated.

The festival committee which had earlier commended the company for its commitment to promoting arts and culture through the sponsorship of the festival, also showered encomiums on the brand for flooding the town with its array of refreshing Bigi soft drinks, Fearless energy drinks, Rite and Bigi sausages and the newly launched Sosa Fruit Drink which provided undiluted and quality refreshment that invigorated the sons and daughters of the soil, as well as the guests who graced the festival to enjoy the celebration.

Visitors, tourists and guests from Nigeria and the world stormed the ancient city to experience a taste of this sponsorship by Rite Foods Limited and to witness an age-long cultural celebration characterized by horse riding, gunshots, folklorish and contemporary music, colorful and flamboyant dressings, dances, drumming and competitions, all of which represents the gaiety and artistic style of the festival.

The Ojude-Oba [in Ijebu dialect means ‘’the King’s forecourt or frontage’’] and it is a major festival in Nigeria that began over 100 years ago. It brings together all sons and daughters of Ijebu-land in Nigeria and the diaspora for a carnival-like celebration of the traditional, cultural, spiritual accomplishments and other values of the   Ijebu nation.

During the festival, various age-groups [popularly known as the Regbereges], indigenes, their friends and associates from far and near – all in their colourful costumes and riding on horses, through the palace, throng the palace of the Awujale of Ijebuland to pay homage to him amidst prayers and other fun-filled activities.  The Ojude Oba festival is also a platform to showcase the entrepreneurial ingenuity of Nigerians and promote trade as well as the country’s tourism and hospitality.

In essence, with the sponsorship of the festival, the truly world class and proudly Nigerian company has demonstrated its strong advocacy to the promotion of arts and culture as well as community development in areas where it operates. The company believes in Nigeria’s diverse culture and seeks to connect with consumers in communities where cultural celebrations like the Ojude Oba Festival creates the platform for unity among its people.

Rite Foods Limited which prides itself as a company with the highest number of brands in its sector has once again won the hearts of multitudes of consumers from all walks of life who stormed the festival to enjoy the fun while also tasting its array of refreshing brands that provided quality satisfaction.

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Singer, Okiki Bright Speaks on “Ambition” Album, Industry Struggles in New Explosive Interview

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AJAGBE ADEYEMI TESLIM

SPONSORED BY: H&H

on the 6th of November, 2023, Nigerian Fuji musician Okiki Bright released his much-anticipated album, “Ambition.” Distributed and marketed by Role Model Entertainment, this album marks a significant milestone in Okiki Bright’s career, and it’s already making waves in the music industry. Today, the artist took to the airwaves at Fresh FM in Ibadan for an exclusive interview hosted by Alhaji Saheed Babatunde, where he delved into the various aspects of the album and shared insights on the challenges within the music industry.

“Ambition” on All Streaming Platforms
Before diving into the interview details, it’s worth noting that “Ambition” is now available on all major streaming platforms. Listeners can enjoy the fusion of indigenous Fuji rhythms with contemporary melodies that Okiki Bright brings to life through this album. The music promises to be a captivating auditory experience, staying true to the didactic traditions of the genre while embracing innovation.

Insights from the Interview
During the interview at Fresh FM, Okiki Bright opened up about his journey, the inspiration behind “Ambition,” and the struggles he’s faced in the music industry. He discussed how his music is a bridge between tradition and modernity, much like his mentor, Chief Adewale Ayuba. The artist emphasized the importance of cultural narratives and morals in his compositions and how they are presented on danceable modern rhythms, creating not just music but a cultural experience for his audience.

The interview shed light on the enduring power of mentorship in the music industry and the coexistence of diverse musical styles, carrying on the torch lit by legends like Dr. Sikiru Ayinde Barrister. Okiki Bright’s journey and his latest album exemplify the fusion of tradition and ambition within the rich tapestry of Nigerian music.

As “Ambition” continues to gain traction on streaming platforms, music enthusiasts can immerse themselves in the cultural and musical experience that Okiki Bright brings to life. The interview at Fresh FM not only provided insights into the album but also underscored the artist’s dedication to preserving the rich heritage of Fuji music while pushing the boundaries of innovation.

Stay tuned for more updates on Okiki Bright’s musical journey and the ongoing success of “Ambition,” as it leaves an indelible mark on the Nigerian music scene.

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I’m here to set a new standard -DJ Gleefully

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AJAGBE ADEYEMI TESLIM

SPONSORED BY: H&H

Upwardly mobile Disc Jockey, Adenmosun Aramide Adeniyi otherwise known as DJ Gleefully has said that his mission is to set a new standard in the Nigerian entertainment sector.

DJ Gleefully, who has toured many parts of Nigeria performing at top music concerts and shows, expressed that while he respects his predecessors in the game, his dream is to set new standards.

His words: “We must appreciate the passion and sacrifices of those who made disc jockeying a profession to be reckoned with in Nigeria. However, as the younger generation, it is a challenge on us to build on what these legends have done, and sustain the legacy.

“My dream is to float a one-stop entertainment complex -a melting pot for established and young DJs. I will also initiate a laudable international reality show for DJs. With our contribution to the social scene, I think DJs deserve more global recognition,” DJ Gleefully noted.

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Why I celebrated Nigeria’s Independence with a comedy show in the US -Helen Paul

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AJAGBE ADEYEMI TESLIM

SPONSORED BY: H&H

Frontline Nigerian entertainer, Dr Helen Paul, has explained why she celebrated her country’s 63 years of independence with a comedy show tagged ‘HelenPaul360’ in Maryland, United States of America.

The star-studded show was held on Sunday, 1 October, at Grand Occasion Laurel, Maryland, USA amid pomp and ceremony, with top-notch performances from veteran Nigerian entertainers.

No doubt, Helen Paul has once again raised the bar, as the elated and thrilled audience in God’s own country kept asking for more.

It was indeed a night of unstoppable entertainment, with spectacular performances by the host, Helen Paul, Adex Artquake, Lord of Ajasa, Dekunle Fuji, Olu Maintain, Side One, Yemi Sax and the ‘Ijoya’ crooner, Weird MC.

Other entertainers who creatively kept the audience at the edge of their seats at the soldout event include Jeddy, Wamilele, Isaac Gerrard, Holy Mallam, CY, Gbenro Ajibade, Wale Adebayo (Sango), DJ Tee and Doris Simeone.

Helen’s husband, Barrister Femi Bamisile, was also in attendance to support his amiable wife.

The event, Produced by Africa Comedy Live and managed by Akinlolu Jekins, reached its crescendo with an energetic performance by Weird MC, who literally held the audience captive with her repertoire of monster hit cuts.

Heart of Sapphires International Foundation supported the event, presenting many gift items to attendees. Other brands like Advantage Wealth, Serenity, Kingsway Kitchen, Harpic, Ajinomoto, Noah Ogunyide, Idris Quadri Studios, JK Productions and Labi Sound Productions also contributed to the event’s success.

Speaking of her decision to celebrate Nigeria’s Independence in the US, Helen said “Nigeria is arguably the most popular black nation, and the world can’t get enough of our creativity and talent. They keep asking for more, and we have more than enough talents to match the international demand. The idea is to show the world that despite the challenges currently facing Nigeria, we still have a rich culture and potential that are second to none.”

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