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Rite Foods’ Ltd Powers Ojude Oba 2022 Festival With Refreshing Moments of Splendour, Pomp and Pageantry

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AJAGBE ADEYEMI TESLIM

Sponsored by: H&H

After two years of hiatus from the celebration of its annual rich cultural heritage due to the COVID-19 pandemic, the ancient city of Ijebu-Ode was agog on Monday with spectacular displays of splendour, pomp and pageantry at the Ojude-Oba Festival, a colourful event that was energised, refreshed and serenaded by Nigeria’s beverage giant, Rite Foods’ Limited, the official beverage sponsor of the festival.

Tagged ‘The Return of the Ojude-Oba’, the One-Day celebration of culture, fashion, glamour, candour, beauty and royalty by sons and daughters of Ijebu-land was spiced up by Rite Foods’ Limited, a beverage giant that provided dynamic flavours of refreshment for every moment of the festival. 

Speaking at the festival, Seleem Adegunwa, Managing Director, Rite Foods Limited re-affirmed his company’s commitment to the arts, cultural promotion and community development, particularly in areas where it operates. The Rite Foods’ boss stated that his company holds the festival in high esteem by paying homage to the paramount ruler of the land, His Royal Majesty, Oba Sikiru Kayode Adetona, Ogbagba II, for being the custodian of the traditional institution of his people, which aligns with his company’s values.

“As a company, we are particularly committed to celebrating the rich cultural heritage of peoples and communities, particularly our royal father who bestrides the traditional institution of his people like a colossus; the Awujale has been an undisputed statesman who personifies a courageous, charismatic, and reliable leader which aligns with our values of excellence and integrity at Rite Foods Limited”, he stated.

The festival committee which had earlier commended the company for its commitment to promoting arts and culture through the sponsorship of the festival, also showered encomiums on the brand for flooding the town with its array of refreshing Bigi soft drinks, Fearless energy drinks, Rite and Bigi sausages and the newly launched Sosa Fruit Drink which provided undiluted and quality refreshment that invigorated the sons and daughters of the soil, as well as the guests who graced the festival to enjoy the celebration.

Visitors, tourists and guests from Nigeria and the world stormed the ancient city to experience a taste of this sponsorship by Rite Foods Limited and to witness an age-long cultural celebration characterized by horse riding, gunshots, folklorish and contemporary music, colorful and flamboyant dressings, dances, drumming and competitions, all of which represents the gaiety and artistic style of the festival.

The Ojude-Oba [in Ijebu dialect means ‘’the King’s forecourt or frontage’’] and it is a major festival in Nigeria that began over 100 years ago. It brings together all sons and daughters of Ijebu-land in Nigeria and the diaspora for a carnival-like celebration of the traditional, cultural, spiritual accomplishments and other values of the   Ijebu nation.

During the festival, various age-groups [popularly known as the Regbereges], indigenes, their friends and associates from far and near – all in their colourful costumes and riding on horses, through the palace, throng the palace of the Awujale of Ijebuland to pay homage to him amidst prayers and other fun-filled activities.  The Ojude Oba festival is also a platform to showcase the entrepreneurial ingenuity of Nigerians and promote trade as well as the country’s tourism and hospitality.

In essence, with the sponsorship of the festival, the truly world class and proudly Nigerian company has demonstrated its strong advocacy to the promotion of arts and culture as well as community development in areas where it operates. The company believes in Nigeria’s diverse culture and seeks to connect with consumers in communities where cultural celebrations like the Ojude Oba Festival creates the platform for unity among its people.

Rite Foods Limited which prides itself as a company with the highest number of brands in its sector has once again won the hearts of multitudes of consumers from all walks of life who stormed the festival to enjoy the fun while also tasting its array of refreshing brands that provided quality satisfaction.

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GAC Motor Nigeria Pioneers Celebration of Funke Akindele’s Hallmark Movie ‘A Tribe called Judah’

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AJAGBE ADEYEMI TESLIM
SPONSORED BY: H&H

On the 7” of February 2024, the giants of Filmmaking in the Nigerian Entertainment Industry gathered at the world class GAC Motor G-Style Showroom to celebrate the monumental success of Funke Akindele’s latest film, “A Tribe called Judah.”

GAC Motor Nigeria, leading automobile brand partnered with Filmone, Nigeria’s biggest film distribution business for this exclusive event aptly titled “A Toast to Funke Akindele; with top Nollywood actors and Industry legends such as Sola Sobowale, lyabo Ojo, Yvonne Jegede, Bisola Ayieola, Enyinna Nwigwe, Timini Egbuson, Adduni Ade, others and the celebrant her self Funke Akindele In attendance.

The highlight of the event was the presentation of a brand new GAC GS4 Luxury SUV to Funke Akindele by GAC Motor in recognition of her outstanding success at the Box office for her highest grossing movie which generated a staggering 1.2 Billion Naira in revenue.

Speaking at the event, Jubril Arogundade the General Manager CIG Motors Nigeria franchise owners of GAC Motor in Nigeria said “we are celebrating an icon Funke Akindele tonight for her excellence and this moment here serves as a reflection for all of us at CIG Motors and reminds us of the power of an excellent spirit, which has been our key goal in running our business.

We have partnered with people and corporations to transcend relationships beyond just business to showcase the power of collaboration, art and creativity in bringing a people together for one common purpose.

This is part of the reason we are taking over the automobile industry in Nigeria, our Market share, our outstanding products and our partnerships and collaborations speak to our excellent spirit.”

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AFRIMA, PMAN, MPAN, RELPI, AMAMN, Others Hold 2nd Emergency Summit on The Nigerian Music Industry Monday, Feb 12

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AJAGBE ADEYEMI TESLIM
SPONSORED BY: H&H

in line with its commitment to finding further lasting solutions to critical challenges in the music industry, all is set as the All Africa Music Awards- AFRIMA Music Business Summit in partnership with the Performing Musicians Employers Association of Nigeria (PMAN), Record Label Proprietors Initiative (RELPI), Association of Music Artist Managers of Nigeria (AMAMN) and Music Publishers Association of Nigeria (MPAN) holds the 2nd emergency summit of stakeholders on Monday, February 12, 2024.

The 2nd summit is geared towards refining and consolidating the policy recommendations by the designated 4-man legal team.

The summit, which focuses on the rebirth of the music, entertainment, arts, culture, and hospitality sector/industry in Nigeria commences at 6:00 PM (Nigerian time) and takes place virtually via Zoom.

According to the President of the All Africa Music Awards, AFRIMA, Mike Dada, Nigerian Music industry stakeholders expected to be in attendance include musicians/artistes, record labels, A&R, producers, promoters, artiste’s managers, brands, songwriters, DJs & video vixens, video directors, equipment production and rental companies, publishing companies, streaming service companies, entertainment lawyers, royalty companies, choreographers/dancers, entertainment/music journalists and media, culture and music enthusiast, other supporting professionals: cameramen, editors, make-up, hairstylist, costumiers, among others.

Dada, who described the first emergency summit as very symbolic and fruitful, expressed optimism that the outcome of the meeting would soon manifest and would be appreciated by entertainment stakeholders not only in Nigeria but in other African countries and those in the diaspora.

PMAN President, Pretty Okafor said the music stakeholders meeting is necessary as it is aimed at encouraging continuous education and engagement of sectoral bodies on roles, responsibilities, obligations, and benefits to the internal and external players in the music industry.

“It is very necessary for all players within the music ecosystem, especially the artistes to join relevant organisations to further guarantee and protect them and their crafts,” Okafor stated.

Also, Chinedu Chukwuji, who leads Record Label Proprietors Initiative (RELPI)’s efforts in ensuring there’s a conducive environment for the recording industry in Nigeria to thrive said the Summit would further provide a collective voice for the Nigerian recording industry on issues of policy, protection and enforcement of the intellectual property rights of its members, and engagement with commercial music users, regulators, government, trade associations, etc. in furthering the interests of its members.

The first Emergency Meeting of the Nigerian Music Industry with the theme, ‘Identification of Internal and External Regulatory Mechanisms to Smoothen the Working Relationship among Various Stakeholders and Subgroups in the Music Industry’ was held on the 1st of October 2023.

Among far-reaching resolutions and action plans adopted at the Summit included participants agreeing that while legislation is the cornerstone upon which a successful and sustainable music industry is built, there is a need for well-crafted laws and regulations that can provide a stable framework for the industry, protect the rights of artistes, creators, record labels and promote investment, and foster a vibrant music ecosystem.

Participants also called for a legal framework that would institutionalize minimum entry requirements for players in the industry, including musicians and record labels to discourage quackery, mediocrity, and substandardization in the music ecosystem.

At the first Summit, over 70 industry players who were in attendance included veteran music producer and CEO Kennis Communications, Dr Kenny Ogungbe, AFRIMA President, Mike Dada, Sunny Neji, Pretty Okafor (PMAN President), Olumide Mustapha (Chairman, MPAN), Sijuade Adedokun, (President AMAMN), Chinedu Chukwuji, (National Coordinator, RELPI), Mayo Ayilaran, (DG/CEO, MCSN), foremost female drummer, Ara Olamuyiwa, Laolu Akins, Joel Ajayi, Yinka Obebe, Justin Ige, Kesse Jabari, Louis Udoh, Tayo Eleshin,  Precious Obeahon among others.

According to the organisers, the 2nd emergency summit of the stakeholders is strictly by invitation.

AFRIMA (All Africa Music Awards) is the Pinnacle of African Music globally.

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Breaking: Nollywood veteran Olofa Ina dies

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AJAGBE ADEYEMI TESLIM

SPONSORED BY: H&H

Popular Nollywood veteran Chief Adedeji Aderemi otherwise known as Olofa-Ina is dead, August24news.com has learned.

Actor, Saidi Balogun, confirmed his passing in a post shared on his Instagram account on Thursday, January 4.

He wrote: “Goodnight legend Chief Deji Akinremi (Olofa Ina) RIP.

Film producer and Chief Executive Officer of Best of Nollywood (BON) also confirmed his demise.

Aderemi who is the Sobaloju of Edeland, was 73.

Chief Aderemi is a renowned name in contemporary Yoruba theatre and film circle.

He is also famous for the rich Yoruba proverbs and idioms that punctuate his lines in various films and stage plays

He was born into the family of the late Chief AbdulSalam Aderemi and the late madam Aisha Aderemi of Jagun- Olukosi compound, Ede in Osun State on 15th May, 1950 during the reign of the late Oba John Adetoyese Laoye, the then Timi of Ede.

He had his primary education at St. Peters Anglican Primary School between 1957 and 1962 and then proceeded to Baptist Secondary Modern School, Ode-Omu from 1963 to 1965.

He later had his vocational training in carpentry and joinery at Olukorede Furniture Industry between 1965 and 1970.

Prior to 1980, he had earlier floated the Olofa Ina Theatre Group in 1972 with the likes of Erinfolamin, Dasofunjo, Gbolagade Akinpelu and the late Oyetunji of Esinnla compound, Ede.

He received his theatre training under the late Oyetunji.

The Olofa Ina Group recorded landmark achievements in the theatre industry by pioneering the staging of epical histories of the Yoruba warlords of the 18th and 19th centuries, including Basorun Ogunmola, Balogun Ibikunle, Ogedengbe Agbogungboro of Ilesha, Aare Kurunmi of Ijaye, Kakanfo Afonja and a host of others.

These productions were recorded by Nigerian Television (NTV) Ibadan in the 70s and were narrated by the late Dr. Babayemi then, of the Institute of African Studies, University of Ibadan who later became the Oba Olufi of Gbongan, Osun state.

Olofa-Ina also recorded series of television productions among which are Odetedo, Lakaaye, Kogun Maja, and Ade Oba.

From all of us here at August24news.com Entertainment page we say continue to rest with thy lord Daddy.

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