AJAGBE ADEYEMI TESLIM

SPONSORED BY: H&H

…Blazes the Trail in its Market Segment

Fearless Energy Drink, Nigeria’s leading energy drink brand from the stable of Rite Foods Limited, has clinched the coveted “Outstanding Energy Drink of the Year 2024” Award at the recent Marketing Edge Awards held at Sheraton Balmoral, Lagos.

Mr. Olaniyi Aderuku, Brand Manager, Fearless Energy Drink (Middle), flanked by Mrs. Ruth Mark, Assistant Brand Manager, Rite Sausages (Left), and Mr. Innocent Adulugba, Corporate Communications Manager (Right), all of Rite Foods Limited, during the Marketing Edge Awards, where Fearless Energy Drink Brand of Rite Foods Limited won the “Outstanding Energy Drink of the Year 2024” Award on Saturday, 28th September 2024, at Sheraton Balmoral, in Ikeja, Lagos.

Fearless Energy Drink with the Fearless Classic and Fearless Red Berry variants emerged as the winner in its category, after a thorough rating and evaluation of the highly saturated energy drink market, where the brand made entrant in 2017 with the first-ever packaged polyethylene terephthalate (PET) bottle packaging that has been the standard for competitors.

The recognition stems from the brand’s unique flavour, originality, and numerous contributions to the industry in talent promotion, human development, and sustainability initiatives that have significantly impacted human and national development.

Extolling the brand for the win, Mr. John Ajayi, the organiser, and publisher of Marketing Edge Magazine affirmed that the Fearless Energy Drink brand has truly demonstrated its market leadership in all ramifications, surpassing its competitors through sponsorship of effective strategic initiatives. He stated that the feat was also due to the brand’s distinctiveness, innovation, and the positive energy it offers.

While receiving the award, Olaniyi Aderuku, the Brand Manager of Fearless Energy Drink, expressed gratitude to Marketing Edge for the acknowledgment of the brand as the number one in its category, a position that has earned it numerous accolades and has also defined the market standard.

He said, “Fearless Energy Drink will continually strive for taste superiority, excellence, and innovation in providing exceptional experience to its consumers, adding that the laurel attests to its strong commitment to consumer connection and satisfaction.”

According to him, “Our Fearless Energy Drink with its tagline ‘Embrace The Thrill’ offers its consumers the unquenchable desire to make a difference in their endeavours, with the positive energy it provides, through credible platforms that resonate with its values of courage, leadership, and the willpower to succeed”

The Fearless Energy Drink brand has garnered so many awards that validate its profile, including Media Consortium Awards 2024: “Energy Drink Brand of the Year”; Brand Exchange Awards 2024: “Best Value for Money”; the “Most Outstanding Energy Drink in Consumer Engagement” in 2023; Best Value for Money – Energy Drinks Brand 2023; and the “Most Outstanding Energy Drink Brand of the Year” in 2021, among other laurels.

AJAGBE ADEYEMI TESLIM

SPONSORED BY: H&H

As part of initiatives towards increasing efficiency in revenue collection in Anambra State, leading financial institution, Fidelity Bank Plc, has donated 10 units of tax booths to the Anambra State Internal Revenue Service (AIRS).

Commenting on the donation, the Regional Bank Head, Awka, Fidelity Bank Plc, Dr. Nosa Orumwense, explained that the donation is borne out of the bank’s devotion to creating solutions for its customers.

“For nearly four decades, Fidelity Bank has been dedicated to meeting the banking needs of Nigerians with customized solutions. Whether through thoughtfully designed products or exceptional services, we have established ourselves as the preferred bank for individuals looking to grow, businesses interested in prospering and economies that want to prosper.

“Today’s donation to AIRS is a first-of-its-kind initiative in Nigeria and would go a long way in smoothening the experience with tax payment and collection for individuals and the Anambra State government respectively. We are grateful for the opportunity to partner with the government on this project and commit to do more”, explained Dr. Orumwense.

Named the “Fidelity Bank AIRS Small-Tax Hubs,” these booths are customized, secure, and user-friendly self-service terminals designed for efficient banking transactions. They are equipped with both mains and solar power sources to ensure continuous operation, and they connect to the internet for real-time transaction processing.

At the commissioning ceremony, Chairman of Anambra State Internal Revenue Service, Dr. Greg Ezeilo, FCA expressed gratitude for the donation, calling the gesture “a dream come true.” An elated Dr Ezeilo praised Fidelity Bank for the groundbreaking support while promising that the hubs would be utilized effectively.

Ranked as one of the best banks in Nigeria, Fidelity Bank is a full-fledged commercial bank with over 8.3 million customers serviced across its 251 business offices in Nigeria and the United Kingdom as well as on digital banking channels.

The bank has won multiple local and international awards including the Export Finance Bank of the Year at the 2023 BusinessDay Banks and Other Financial Institutions (BAFI) Awards, the Best Payment Solution Provider Nigeria 2023 and Best SME Bank Nigeria 2022 by the Global Banking and Finance Awards; Best Bank for SMEs in Nigeria by the Euromoney Awards for Excellence 2023; and Best Domestic Private Bank in Nigeria by the Euromoney Global Private Banking Awards 2023.

AJAGBE ADEYEMI TESLIM

SPONSORED BY: H&H

Polaris Bank, Nigeria’s leading digital retail commercial Bank, has announced the sponsorship of free breast cancer screening for 250 Nigerian women, in commemoration of 2024 October Breast Cancer Awareness Month.

This initiative underscores Polaris Bank’s unwavering commitment to women’s health and is part of the Bank’s long-standing efforts and intervention to support breast cancer awareness behavioral change, advocacy and prevention in Nigeria.
For over a decade, working with its NGO Partner, Care Organisation Public Enlightenment (C.O.P.E), Polaris Bank has been a leader in breast cancer advocacy, behavioral change communication, funding support and the screening of more than 20,000 women across the country.

This year’s sponsorship further supports the Bank’s mission to ensure that more women, particularly those with limited access to healthcare, have the opportunity for early detection, which is vital for successful treatment and survival.

“Breast cancer continues to pose a significant threat to women, not just in Nigeria, but globally. As a responsible corporate organization, we understand the importance of early detection, and we are committed to empowering women with access to this life-saving screening.

Our partnership with C.O.P.E. is integral to making this service accessible to more women,” the Bank stated.

Aligned with United Nations (UN) Sustainable Development Goal 3 (SDG 3), which focuses on preventing needless suffering from preventable diseases and premature death, Polaris Bank is taking a crucial step by funding free breast cancer screenings for women in underserved regions.

According to the World Health Organization (WHO), early detection of breast cancer increases survival rates and reduces treatment costs, making Polaris Bank’s initiative a vital contribution towards improving health outcomes and reducing breast cancer-related mortality in Nigeria.

This year’s screening programme reflects Polaris Bank’s broader Corporate Social Responsibility (CSR) agenda, which focuses on key areas like health, education, and youth/women empowerment; and community development. The Bank has consistently invested in causes that positively impact the lives of Nigerians, and this screening effort is yet another testament to its commitment to improving public health.

In addition to the screenings, the Bank continues to champion breast cancer awareness through education, advocacy, behavioural change and outreach, encouraging women to engage in regular self-examinations and seek medical attention promptly.

This holistic approach to advocacy aims to build a healthier society where early detection becomes the norm.

The 2024 free screening intervention, marks another milestone in the fight against breast cancer, as the brand remains at the forefront of efforts to combat the disease, ensuring that Nigerian women have access to the critical health resources they need.

In over decade, Polaris Bank’s footprint in the fight against cancer in Nigeria, has been described by commentators as phenomenal:

In collaboration with the Care Organisation Public Enlightenment (C.O.PE) Foundation, Polaris Bank has sponsored treatment for over 30 indigent cancer patients and provided free breast cancer screenings for over 20,000 women, including its own female staff and customers.

The Bank has also donated three state-of-the-art breast cancer screening machines, improving the quality of diagnosis and clinical practices nationwide. To further raise awareness, Polaris Bank organized a 10-kilometer walk with over 2,500 participants to draw attention to the breast cancer crisis.

The Bank, as part of its ongoing commitment to health awareness and community support, previously organized an impactful event for breast cancer survivors themed ‘Celebrating Our Pink Heroes’ at the Sheraton Hotel, Ikeja, Lagos.

The event brought together over 50 survivors and featured music, networking, and educational and experience sharing sessions. Same exercised was repeated just last year Oct with in Ikoyi with added spice where another 50 breast cancer survivors were treated to a full spa and wellness session involving sauna bath, manicure, pedicure, healthy meals, movie and experience sharing sessions.

It provided a meaningful platform for survivors to share their experiences, raise awareness about breast cancer, survival techniques and encourage positivity among their community.

The initiative also sought to educate the public and demystify myth by reducing the stigma associated with the cancer, reinforcing Polaris Bank’s dedication to social responsibility and health advocacy.
The Bank had in making life more beautiful to breast cancer survivors had in 2019, presents over a 100 units of Prosthetic bra to cancer survivors registered under the Bank’s NGO Partner @copebcnigeria C.O.P.E.

Polaris Bank, in partnership with C.O.P.E, hosted a special full spa outing for some breast cancer survivors.

The event strengthened the bond between the Bank and Cancer Survivors as it offered therapeutic services such as; steam baths, massages, manicures, pedicures, and a healthy meal, along with a health talk.

Experiences were also shared amongst the survivors
In addition, Polaris Bank part financed the establishment of arguably sub-Saharan best Cancer Hospital, Marcelle Ruth Cancer Centre and Specialist Hospital (MRCC).
Overall, the Bank’s initiatives reflect its dedication to responsible business practices, integrating social and environmental considerations into its operations, and ensuring a net positive impact on both society and the environment.

Women interested in taking part in the free screening exercise should visit our website or click the link below, or follow us on our social media pages @polarisbankltd for more information and registration details: https://www.polarisbanklimited.com/breast-cancer-screening-2024/ and thereafter visit the C.O.P.E. Center at 39B, Adeniyi Jones Avenue, Ikeja, Lagos, Nigeria. Screening is scheduled for third and fourth Saturday of October, 2024 and every third Saturday of every other month.

Polaris Bank was adjudged Nigeria’s Digital Bank of the Year in 2023, 2022 and 2021 in Business Day’s Banks and Other Financial Institutions (BAFI) Awards.